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One goal. Every channel.

Say the goal.
Approve the campaign.

Figlix plans it, writes every post and ad in the shape each of eight platforms takes, and makes the pictures. A person approves each one, and approved posts go out to Facebook, Instagram and LinkedIn from the calendar.

Ask for early accessCheck a post for free
  • Human approval
  • 8 channels
  • No AI training on your content
  • Data on AWS in the US
A florist's timber counter in early light, with paper, twine, scissors and buckets of native flowers behind.
A made-up florist's Instagram post, as Figlix wrote it, measured and planned. The photograph was made by Figlix too.

One goal each. Here is what came back.

Three made-up businesses, one goal each. The posts, the checks and the pictures are real Figlix output, kept exactly as they came back.

A paper-wrapped bouquet of native flowers and autumn blooms on a timber shop counter in morning light. Made by Figlix for Instagram

A florist with one pair of hands · Fitzroy, Melbourne

“Fill Mother's Day pre-orders before the Thursday cut-off, without spending on ads.”

  1. Fill in the Brand Brain
  2. Give Figlix the goal and the cut-off date
  3. Approve the posts, send one back with a note
  4. Plan them on the calendar for the week before

  • Instagram140 of 2,200 characters

    Mother’s Day pre-orders are open until Thursday 8 May. Seasonal Victorian flowers, collected or delivered on the Sunday. Pre-order online.

    #WattleAndStem #MothersDayFlowers #MelbourneFlorist #InnerNorthMelbourne #VictorianFlowers #SeasonalBouquets #FlowerDelivery #MothersDayPreOrder

  • Facebook194 of 63,206 characters

    If you’re planning flowers for Mother’s Day, this is your reminder: pre-orders are open until Thursday 8 May for seasonal Victorian stems, collected or delivered on the Sunday. Pre-order online.

    Too close to another channel's post

  • Pinterest206 of 500 characters

    Mother’s Day pre-orders close Thu 8 May — collect or deliver

    Mother’s Day pre-orders are open until Thursday 8 May. Get seasonal Victorian flowers, collected or delivered on the Sunday. Pre-order online. #MothersDay #MelbourneFlorist #VictorianFlowers #FlowerPreorder

    Too close to another channel's post

An empty physiotherapy treatment room in morning sun, with a treatment table, a resistance band and a foam roller. Made by Figlix for Facebook

A physio clinic opening on Saturdays · Paddington, Brisbane

“Book the new Saturday morning clinic's first four weeks.”

  1. Let Figlix suggest a Brand Brain from the clinic's website
  2. Give Figlix the goal and the opening date
  3. The practice manager approves; the owner changes one line
  4. Post to Facebook and Instagram from the calendar

  • Facebook201 of 63,206 characters

    Still putting off that sore back because weekday appointments don’t fit your work schedule? From 17 May, Latrobe Terrace Physio opens Saturdays, 8am to 12pm—so a job no longer means delay. Book online.

  • Instagram208 of 2,200 characters

    A niggle at work doesn’t have to wait. From 17 May, Latrobe Terrace Physio opens on Saturdays, 8am–12pm—so a weekday job no longer means putting off that sore back. Online booking is open now. Book online.

    #LatrobeTerracePhysio #SaturdayClinic #Physiotherapy #BackPain #SportsInjuryRehab #BrisbanePhysio #InnerWestBrisbane #MovingWellAtWork

  • LinkedIn326 of 3,000 characters

    For working adults, booking time for back pain or a sports niggle can be the hard part—when weekdays don’t match your schedule, you end up putting it off. From 17 May, Latrobe Terrace Physio opens on Saturdays, 8am to 12pm, so a weekday job no longer means putting off the sore back. Online booking is open now. Book online.

    #Physiotherapy #BackPain #SportsInjury #Brisbane #HealthAppointments

Freshly roasted coffee beans turning in a roaster's cooling tray in a small working roastery. Made by Figlix for LinkedIn

A coffee roaster selling to cafés · Marrickville, Sydney

“Get twenty cafés to ask for a sample bag of the spring blend.”

  1. Fill in the Brand Brain, with the competitors to stay clear of
  2. Give Figlix the goal: sample requests, not likes
  3. Approve the LinkedIn post first, then the rest
  4. Download the campaign pack

  • LinkedIn313 of 3,000 characters

    If you’re lining up what goes in the hopper next season, the spring blend is now out to wholesale accounts in Sydney—roasted to order each Monday, and sweet in milk. We’re also including a barista dial-in session with every first wholesale order, so your team can dial it in for your menu. Ask for a sample bag.

    #specialtycoffee #cafeowners #wholesalecoffee #SydneyCafes

  • Instagram301 of 2,200 characters

    Sydney cafés—your next season’s spring blend is now in wholesale. Roasted to order each Monday, it’s sweet in milk—so it lands the way your menu needs it to. And when you place your first wholesale order, you’ll also get a barista dial-in session to help your team dial it in. Ask for a sample bag.

    #lowridgeroasters #specialtycoffee #sydneycoffee #cafeowners #baristatraining #wholesalecoffee #microroasting #thirdwavecoffee #coffeeinsydney #barista

    Too close to another channel's postA word to check the spelling of

  • Facebook378 of 63,206 characters

    Hey Sydney café owners and head baristas—our spring blend is now moving through wholesale accounts. It’s roasted to order each Monday and built to show up sweet in milk, so it slots cleanly into your menu. And if you’re placing a first wholesale order, your team gets a barista dial-in session to help you dial it in. Want to taste it before you commit? Ask for a sample bag.

Give Figlix your own goal.

Ask for early access

Free brand health check

How healthy is your brand online?

Type your website. Figlix scores your site and the channels it links to out of 100, weighted by how many Australians use each one, and tells you what to fix first.

Check your brand for free
Brand healthAn example brand
Website
70
Channels
81
  • Facebook Linked from your site78% of Australian adults
  • Instagram Linked from your site53% of Australian adults
  • TikTok Not linked30% of Australian adults
  • LinkedIn Linked from your site
An example brand, scored the way the free check scores yours.

One caption. Eight platforms. Seven need rework.

Pasted everywhere

  • 7 hashtags
  • Fits
  • 7 hashtags
  • No title
  • No title
  • Over by 70
  • Over by 260
  • 225 hidden

Written for each

One Instagram caption pasted into eight platforms breaks a rule, gets cut off or needs changes on seven of them. Written for each platform by Figlix, all eight fit.

Check your own post

How it works

  1. Your brandtaught once
  2. One goala sentence
  3. A planfor your review
  4. Posts and adsfor eight channels
  5. Your yesthen you post

01 Brand

It learns the brand once.

Brand Brain · Wedyesday
What it is
An Australian wedding planning platform and wedding vendor marketplace. Couples plan their wedding in one place — timeline, budget, guest list and suppliers — and find vendors near them. Vendors claim a profile, appear in local searches and receive enquiries from couples who are actively planning.
Who it is for
Two distinct audiences that must never share a message.
How it sounds
  • warm
  • practical
  • calm
  • encouraging
  • plain-spoken
Never says
  • bride and groom
  • Mr & Mrs
  • big day
  • dream day
  • best day of your life
  • bridezilla
Every post, ad and brief is written from this.

02 Plan

It proposes the plan.

Figlix suggestsStrategy · for your review

Wedyesday should run two parallel campaigns in Australia with separate messages, creative, calls to action and landing pages: one for couples who need a calmer way to plan and find local vendors, and one for vendors who want visibility and enquiries from couples already planning.

Channel mix

  • Instagram25%
  • Facebook20%
  • Pinterest15%
  • LinkedIn15%
  • Meta Ads15%
  • Reddit10%

4 audiences

  • Newly engaged couple, 12 months out25%
  • Mid-planning couple, venue booked30%
  • Solo wedding supplier20%
  • Venue or multi-staff vendor25%

2 landing pages

  • Plan your wedding in one placeCouples planning a wedding in Australia · button: Start planning free
  • Claim your Wedyesday profileWedding vendors in Australia · button: Claim your business profile

3 experiments

  • Couples message angle test21 days · Plan your whole wedding in one place or Find vendors who work where you are getting married
  • Vendor claim framing test21 days · Claim your business profile or Get enquiries from couples who are planning now
  • Couples creative format test14 days · Checklist and tool walkthrough carousel or Regional vendor and real-work image carousel
The plan Figlix proposed for 4 audiences. Shares are of the campaign's effort.

03 Posts

Each post in its platform's shape.

04 Ads

Ad campaigns inside every limit.

Google Ads · ad group “Couples planning tools”
  • Plan Your Wedding Free
    22 / 3022 of 30 characters used
  • Wedding Planning Platform
    25 / 3025 of 30 characters used
  • Wedding Planner Australia
    25 / 3025 of 30 characters used
  • Timeline, Budget, Guest List
    28 / 3028 of 30 characters used
  • Find Vendors Near You
    21 / 3021 of 30 characters used
  • One Place for Everything
    24 / 3024 of 30 characters used

20 headlines, the longest 28 of 30 characters · 8 descriptions, the longest 86 of 90 · 16 keywords and 24 negative keywords

Google refuses a headline over 30 characters. Every one here fits.

05 Briefs

A brief for every picture, a script for every video.

Brief by Figlix Instagram Reel · 1080 × 1920 · 9:16 · MP4

The shot

A vertical, real-life reel of a newly engaged Australian couple at a kitchen table in soft morning light, just a week into planning: phones down, notebook open, calendar and a few plain planning pages spread out, then a quick tidy-up into three clear beats that suggest 'what first?' without naming any specific booking.

Why it works

This matches the persona’s exact moment — excited, overwhelmed and asking where to start — while staying calm and practical.

Alt text

A newly engaged couple sits at a kitchen table with a notebook, phone and calendar while planning a wedding.

Figlix writes the brief, not the video.

06 Calendar

Every item has a day.

October 202612 items planned
  1. Oct 4Just engaged?
  2. Oct 6Newly engaged and not sure where to begin? Start with the things that shape everything else: budget, then date, then venue. Once those are set, move to the suppliers that fit the venue, then the guest list and checklist.
  3. Oct 8What to book first after getting engaged
  4. Oct 11Before the spreadsheet gets busy, it helps to name the line items that catch couples out.
  5. Oct 13What catches couples out isn’t the headline quote — it’s the extra line items around it.
  6. Oct 15Wedding costs in Australia: line items couples often miss
  7. Oct 18The first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free
  8. Oct 20Planning a regional wedding from the city?
  9. Oct 22Planning from the city and getting married regionally? Start with vendors who work in that area, so your shortlist makes sense from the start. Start planning free.
  10. Oct 25Regional wedding vendors who travel to you
  11. Oct 27Planning from the city? Shortlist vendors who travel to your region. Start planning free.
  12. Oct 29One place instead of twelve tabs.
October in the Wedyesday campaign.

07 Pack

The whole campaign, one download.

wedyesday-australia-growth-couples-vendors-pack-2026-09-16
  • README.mdWhat is inside and how to use it
  • campaign-summary.mdThe brief, the strategy and every item's status
  • facebook.md5 posts, ready to paste, each with its tracked link
  • instagram.md5 captions with hashtags
  • linkedin.md3 posts for vendors
  • reddit.md3 self-posts that say who is posting
  • x.md5 posts
  • pinterest.md5 pins with titles
  • google-ads.csvKeywords and negatives, in the order Google Ads Editor imports
  • google-ads-assets.csvHeadlines and descriptions per ad group
  • meta-ads-plan.mdThe plan, in the order Ads Manager asks for it
  • creative-briefs/3 Reel briefs: the shot, the size, a prompt
    • instagram-reel-15b1ad85.md
    • instagram-reel-6919f299.md
    • instagram-reel-f84c4f4c.md
  • content-calendar.csvEvery dated item: day, time, channel, status
  • utm-links.csvOne tracked link per item

From its README: “Making this pack posts nothing.”

The Wedyesday campaign in one download.

See the whole campaign

From one goal to a ready quarter

How the Wedyesday campaign came together.

  1. 1 The goal

    One goal, written down once

    Couples sign up, vendors claim their profiles. Australia, October 1–December 31, AUD 6,000.

  2. 2 The plan

    Figlix proposes the plan

    4 audiences, 6 channels, 3 experiments, a landing page for each side.

  3. 3 The yes

    The team says yes, item by item

    31 posts, ads and briefs, each read by a person before it got a day.

  4. 4 The quarter

    The quarter is ready

    28 items on the calendar and 16 files in one download, ready to post.

The Wedyesday campaign, a Vritul product, from its brief to a ready quarter. Every number is counted from the campaign pack Figlix made on September 16, 2026.

One brief became

Real numbers from Figlix's campaign for Wedyesday, a Vritul product.

The goal

Couples signing up and vendors claiming their profile

Market
Australia
When
Oct to Dec 2026
Budget
AUD 6,000
  • FacebookPostNewly engaged and not sure where to begin? Start with the things that shape everything else: budget, then date, then venue. Once those are set, move to the suppliers that fit the venue, then the guest list and checklist.242/63,206
  • InstagramCaptionJust engaged?246/2,200
  • LinkedInPostCouples search by category and location. If your profile isn’t claimed, they can miss the photos, service details and enquiry form they need to shortlist you.308/3,000
  • RedditTitleWhy claiming your wedding profile changes what couples can see62/300
  • PinterestTitleWhat to book first after getting engaged40/100
  • XPostThe first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free133/280
  • Google AdsHeadlinePlan Your Wedding Free22/30
  • Meta AdsHeadlinePlan in one place17/40
Real output from Figlix's Wedyesday campaign, counted against each channel's limit.
Posts, ads and briefs
31
Channels
8
Audiences
4
Experiments
3
Files in one pack
16

Where Figlix fits

What a scheduler, an AI writer and Figlix usually do
TaskSchedulerAI writerFiglix
Plans the campaignNo: You bring the planPartly: You prompt for each pieceYes: Audiences, channel mix, budget split, landing pages and experiments
Writes for each channelPartly: Posts what you write, sometimes with an AI helperPartly: If you ask for each channelYes: Every item, checked against its platform's limits
Plans Google and Meta adsNo: Usually notPartly: Ad copy on requestYes: Ad groups, keywords and assets, ready for the ad managers
Waits for your approvalPartly: Often, on team plansNo: Usually notYes: Every item, with the reviewer's notes on record
Posts for youYes: That is its jobNo: NoPartly: Approved Facebook, Instagram and LinkedIn posts, from your calendar; the rest with every field ready to copy

Approved Facebook, Instagram and LinkedIn posts go out from your calendar; for every other channel, every field is ready to copy.

Nothing goes out without a yes.

  • Seven team roles
  • Notes on every change
  • Every decision on record
  1. DraftFiglix writes it
  2. In reviewSent for review
  3. ApprovedYour team approves it
  4. PlannedGiven its day
  5. PostedFiglix posts it, or you do
Changes requestedSent back with a note, rewritten, reviewed again.
Every post, ad and brief takes this path.

Ask for early access.

Private pilot. A person reads every request.

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