How it works

From one goal to a campaign you can post.

Every picture below is real output from Figlix's Wedyesday campaign.

Step 1

Teach it your brand once.

What you sell, who buys, how you sound, what you never say.

Brand Brain · Wedyesday

What it is: An Australian wedding planning platform and wedding vendor marketplace. Couples plan their wedding in one place — timeline, budget, guest list and suppliers — and find vendors near them. Vendors claim a profile, appear in local searches and receive enquiries from couples who are actively planning.
Who it is for: Two distinct audiences that must never share a message.
How it sounds: warm
practical
calm
encouraging
plain-spoken
Never says: bride and groom
Mr & Mrs
big day
dream day
best day of your life
bridezilla

Every post, ad and brief is written from this.

Step 2

Say what you want, then check the plan.

Audiences, channel mix, budget, landing pages and experiments, from one brief.

Figlix suggestsStrategy · for your review

Wedyesday should run two parallel campaigns in Australia with separate messages, creative, calls to action and landing pages: one for couples who need a calmer way to plan and find local vendors, and one for vendors who want visibility and enquiries from couples already planning.

Channel mix

Instagram25%
Facebook20%
Pinterest15%
LinkedIn15%
Meta Ads15%
Reddit10%

4 audiences

Newly engaged couple, 12 months out25%
Mid-planning couple, venue booked30%
Solo wedding supplier20%
Venue or multi-staff vendor25%

2 landing pages

Plan your wedding in one placeCouples planning a wedding in Australia · button: Start planning free
Claim your Wedyesday profileWedding vendors in Australia · button: Claim your business profile

3 experiments

Couples message angle test21 days · Plan your whole wedding in one place or Find vendors who work where you are getting married
Vendor claim framing test21 days · Claim your business profile or Get enquiries from couples who are planning now
Couples creative format test14 days · Checklist and tool walkthrough carousel or Regional vendor and real-work image carousel

The plan Figlix proposed for 4 audiences. Shares are of the campaign's effort.

Step 3

Every post in its platform's shape.

Written for each platform, measured against its limit.

InstagramApproved

Caption

Just engaged? Before you book anything, sort the order: budget first. Then date. Then venue. Then the suppliers that depend on the venue. Then guest list and checklist. That’s the part that makes planning feel less chaotic. Start planning free.

246 / 2,200

Hashtags

#wedyesday #weddingplanning #australianwedding #engaged #weddingbudget #weddingvenue #weddingsuppliers

Valid for Instagram246 / 2,200 caption

XApproved

Post

The first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free

133 / 280

Valid for X133 / 280 post

PinterestApproved

Title

What to book first after getting engaged

Description

If you’ve just got engaged and don’t know where to begin, use this order: budget, date, venue, then the suppliers that depend on the venue, then guest list and checklist. A practical first step for Australian couples. Start planning free. #australianwedding #weddingplanning #wedyesday

285 / 500

Valid for Pinterest285 / 500 description

LinkedInApproved

Post

If you run a wedding business on your own, enquiries with a date and a budget beat enquiries with neither. Claim your business profile.

135 / 3,000

Hashtags

#weddingvendors #smallbusiness #australianwedding

Valid for LinkedIn135 / 3,000 post

RedditApproved

Title

Why claiming your wedding profile changes what couples can see

Body

I’m with Wedyesday. This is for solo wedding suppliers in Australia who are doing the marketing between jobs. The issue with an unclaimed profile is usually simple: couples who are planning need enough detail to decide whether to enquire, and if the listing isn’t in your hands, those basics can be out of date or hard to act on. We built profile claiming so you can manage the details that help a couple shortlist you, instead of leaving them wherever they were first posted. Claim your business profile. What would you want to control first: photos, service details, or the enquiry form?

592 / 40,000

Valid for Reddit592 / 40,000 self-post

Step 4

Ads planned the way the ad managers ask for them.

Google and Meta campaigns, plus a brief for every picture and video.

Google Ads · ad group “Couples planning tools”

Plan Your Wedding Free
22 / 3022 of 30 characters used
Wedding Planning Platform
25 / 3025 of 30 characters used
Wedding Planner Australia
25 / 3025 of 30 characters used
Timeline, Budget, Guest List
28 / 3028 of 30 characters used
Find Vendors Near You
21 / 3021 of 30 characters used
One Place for Everything
24 / 3024 of 30 characters used

20 headlines, the longest 28 of 30 characters · 8 descriptions, the longest 86 of 90 · 16 keywords and 24 negative keywords

Google refuses a headline over 30 characters. Every one here fits.

Meta Ads · the plan for Ads Manager

Objective: Leads · daily budget AUD 65.93

Couples planning a wedding65% of budget
Primary text
Planning a wedding in Australia? Keep your timeline, budget, guest list and supplier search in one place. Free to start planning.
129 / 125Over the 125 characters limit
Headline
Plan in one place
Button
Sign up
Vendors seeking enquiries35% of budget
Primary text
If couples in your area are planning now, your profile should be there. Claim your Wedyesday profile and manage enquiries in one place.
135 / 125Over the 125 characters limit
Headline
Claim your profile
Button
Sign up

Past 125 characters, Meta folds text behind See more. The meter shows it.

Brief by Figlix Instagram Reel · 1080 × 1920 · 9:16 · MP4

The shot

A vertical, real-life reel of a newly engaged Australian couple at a kitchen table in soft morning light, just a week into planning: phones down, notebook open, calendar and a few plain planning pages spread out, then a quick tidy-up into three clear beats that suggest 'what first?' without naming any specific booking.

Why it works

This matches the persona’s exact moment — excited, overwhelmed and asking where to start — while staying calm and practical.

Alt text

A newly engaged couple sits at a kitchen table with a notebook, phone and calendar while planning a wedding.

Figlix writes the brief, not the video.

Step 5

A person approves every item.

Approve it, or send it back with a note.

DraftFiglix writes it
In reviewSent for review
ApprovedYour team approves it
ScheduledGiven its day
Posted by youYou post it

Changes requestedSent back with a note, rewritten, reviewed again.

Every post, ad and brief takes this path.

Step 6

A calendar that says what is due.

Every approved item gets a day.

October 202612 items planned

SunMonTueWedThuFriSat

4Just engaged?

6Newly engaged and not sure where to begin? Start with the things that shape everything else: budget, then date, then venue. Once those are set, move to the suppliers that fit the venue, then the guest list and checklist.

8What to book first after getting engaged

11Before the spreadsheet gets busy, it helps to name the line items that catch couples out.

13What catches couples out isn’t the headline quote — it’s the extra line items around it.

15Wedding costs in Australia: line items couples often miss

18The first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free

20Planning a regional wedding from the city?

22Planning from the city and getting married regionally? Start with vendors who work in that area, so your shortlist makes sense from the start. Start planning free.

25Regional wedding vendors who travel to you

27Planning from the city? Shortlist vendors who travel to your region. Start planning free.

29One place instead of twelve tabs.

Oct 4Just engaged?
Oct 6Newly engaged and not sure where to begin? Start with the things that shape everything else: budget, then date, then venue. Once those are set, move to the suppliers that fit the venue, then the guest list and checklist.
Oct 8What to book first after getting engaged
Oct 11Before the spreadsheet gets busy, it helps to name the line items that catch couples out.
Oct 13What catches couples out isn’t the headline quote — it’s the extra line items around it.
Oct 15Wedding costs in Australia: line items couples often miss
Oct 18The first quote is usually not the full story. It’s the line items around it that change the budget in Australia. Start planning free
Oct 20Planning a regional wedding from the city?
Oct 22Planning from the city and getting married regionally? Start with vendors who work in that area, so your shortlist makes sense from the start. Start planning free.
Oct 25Regional wedding vendors who travel to you
Oct 27Planning from the city? Shortlist vendors who travel to your region. Start planning free.
Oct 29One place instead of twelve tabs.

October in the Wedyesday campaign.

Step 7

Post it, from one download.

Copy any field, or take the whole campaign as one pack.

Ask for early access

wedyesday-australia-growth-couples-vendors-pack-2026-09-16

README.mdWhat is inside and how to use it
campaign-summary.mdThe brief, the strategy and every item's status
facebook.md5 posts, ready to paste, each with its tracked link
instagram.md5 captions with hashtags
linkedin.md3 posts for vendors
reddit.md3 self-posts that say who is posting
x.md5 posts
pinterest.md5 pins with titles
google-ads.csvKeywords and negatives, in the order Google Ads Editor imports
google-ads-assets.csvHeadlines and descriptions per ad group
meta-ads-plan.mdThe plan, in the order Ads Manager asks for it
creative-briefs/3 Reel briefs: the shot, the size, a prompt
- instagram-reel-15b1ad85.md
- instagram-reel-6919f299.md
- instagram-reel-f84c4f4c.md
content-calendar.csvEvery dated item: day, time, channel, status
utm-links.csvOne tracked link per item

From its README: “Nothing in this pack has been published by Figlix.”

The Wedyesday campaign in one download.