How the score works
Your score is out of 100. 40% is your website: the share of Check my site's checks that your page passes. 60% is your channels: the platforms your site links to, from its links and from its structured data.
Each channel counts by how many Australian adults use it, measured against the three most-used. Being on the platforms most people use counts most; a brand does not need to be everywhere. This weighting is Figlix's own method: there is no published standard for it.
The share of Australian adults who used each platform in the 6 months to June 2025 ( ACMA, How we communicate, February 2026):
- Facebook, 78%
- Instagram, 53%
- TikTok, 30%
- Reddit, 25%
- Pinterest, 20%
- X, 14%
LinkedIn and Google Business Profile are shown when your site links to them, but are not weighted: ACMA's report gives no figure for them. The check reads only your website. It does not sign in to your channels or read their pages.