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Help · Insights

How a post did.

When Figlix publishes a post for you on Facebook or Instagram, it reads back what the platform counted on it, a few times over the 28 days after it goes out. The numbers sit under How it did on the post in the Calendar, and on Insights → Posts beside the conversions each post brought.

What Figlix reads

Facebook

  • Reactions, and which kinds people used: like, love, care, haha, wow, sad, angry
  • Comments
  • Shares

Not yet: Views, reach and clicks. Meta shares those only once it has reviewed Figlix's request to read them, and only for Pages with 100 or more likes.

Instagram

  • Likes
  • Comments

Not yet: Shares, saves, views and reach. Instagram gives those only through its insights, which Figlix does not read yet.

When

Figlix’s daily read runs at 22:05 UTC, and takes a post only when its next read has come: the first within about a day of it going out, then again at about 3, 7 and 28 days, as the numbers settle. Each number says when it was read, because the platform keeps counting after Figlix looks.

What a dash means

A dash is a number Figlix does not have. It is never shown as zero, because it is not zero: it is missing.

  • Facebook did not let Figlix read reactions and comments. The connection was made before Figlix asked for them. On Connections, disconnect Facebook and connect it again, and leave every permission on.
  • The post has not been read yet. Nothing. The first numbers arrive within about a day of the post going out.
  • The platform does not give that number to Figlix yet, such as Instagram's shares. Nothing. The platform itself shows it on the post.
  • Figlix does not read that channel's numbers yet, such as LinkedIn. Nothing. The post's own page on the platform has them.
  • The post is no longer on its platform. Nothing. The last numbers Figlix read stay, with the day it read them.

What Figlix never keeps

  • Who reacted, commented or shared. Figlix keeps counts only: no names, no ids, no words anyone wrote.
  • Anything from a post Figlix did not publish.