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Help · Setting up a brand's accounts

Set up Instagram for a business

What Instagram asks for when a business sets itself up, and what Figlix has written for each of those boxes before you start.

What you are making
an Instagram professional account, linked to the Facebook Page
Who does it
You do. Figlix writes what you will be asked to type; the account is made on Instagram's own screens, signed in as you.
Afterwards
Once the account exists, connect it in Figlix and it can post approved items for you from the Calendar.

Before you start

  • The Facebook Page above. Figlix connects Instagram through the Page, and Instagram only links to a Page once the account is professional.

The steps, in Instagram's order

  1. Create the account

    With the business email address. The username is the handle below; the name can be longer.

  2. Switch to a professional account

    Settings → Account type and tools → Switch to professional account → Business, and pick the category below.

  3. Write the bio

    Edit profile: the name, the bio below, and the website — Instagram shows one line at a time, so the first line carries the most.

  4. Add the profile picture

    Edit profile → Change photo. Square; shown as a small circle, so a mark reads better than a photo with detail.

  5. Link the Facebook Page

    From the Page: Settings → Linked accounts → Instagram → Connect account, signed in as the account you just made.

Each heading opens Instagram's own page. In Figlix the same steps sit beside the words it wrote, at app.figlix.com/presence.

What Instagram allows in each box

These are Instagram's own limits, read from its help on 2026-09-22. Figlix writes each of these from your Brand Brain, inside the limit, so nothing is refused after you have pasted it.

Name · up to 30 characters
The name shown in bold on the profile, searchable.
Bio · up to 150 characters
Up to 150 characters, line breaks allowed: what the brand does, for whom, and where.

The handle

Instagram allows 1–30 characters, letters, numbers, periods and underscores. Figlix works one out from the brand's name under that rule rather than asking a model to invent one, and offers the next one when the first is taken. For Wedyesday, the brand every example on this site comes from, that is wedyesday.

The pictures it asks for

Profile picture · square, at least 320 px
Square, at least 320 pixels; shown as a circle.

Once the account exists

Once the account exists, connect it in Figlix and it can post approved items for you from the Calendar.

A new account with nothing on it reads as abandoned, so Figlix also writes the first post from the Brand Brain — ready for somebody to approve.

What is always true

  • Figlix does not create the account. Every platform here forbids automated signup, and it would need your password — so you make it, and Figlix has the words ready before you are asked for them.
  • The words come from your Brand Brain, so they say the same thing everywhere, in the length each platform allows. You edit anything you like before you keep it.
  • The handle is worked out from the brand's name under the platform's own rule, not written by a model. If it is taken, the page offers the next one.
  • Nothing is sent from Figlix to the platform. You paste what you kept into the platform's own screen.